Business Expansion into a New Region or Country Business expansion sounds excellent, but is like venturing into new waters yet an inexperienced swimmer. It is a good move to do a market expansion but you should approach it with caution. Since you’re a new kid on the block, for you to be successful you need to follow the procedure of business expansion keenly.Control your professional image & enhance your brand with a professionally written resume & LinkedIn profile. Stand out & get noticed for the right reasons. The following key steps outline the basic consideration for a business that decided to expand its operations in a new country or region. 1. Setting a business plan and strategies Identification of potential market for your business starts from clearly determining niche market. There are a few major factors that one should consider before deciding on establishment in a new place, demographics, age factor, political factor and geographical location. Thereafter you should determine the need and desires of the target customers in a potential market and determine if you can be able to meet those desires.
2. Identify and investigate the target market The business expansion should consider to do marketing assessment on customers’ needs and desires with an intent to find out whether the product or services meets the wants of desired customers(Colby, 2011). This can be done by focusing on the target group through requesting them to test the product or service and comment on it after usage. After listening to all feedback, you need to determine the niche market of the product or service.
The selected niche market should be valuable and profitable to the business in this new business area. 3. Establishing the legal requirements for compliance Different countries outline the requirements needed before foreign entrepreneurs can set up their businesses. These guidelines are implemented to protect the local investors from unhealthy competition of foreign companies .A business should identify whether the rules are favorable for their business. The provisions include guidelines on the taxation of profits and losses, filing of financial statements in accordance to given standards. 4. Establish a distribution network Once you have done your research and determined the new niche market .you should plan to roll out gradually the product or service to the new market.
You may also decide to roll out to selected distributors in the region or you do it alone using your own staff members. There are many factors to consider before you select the best method to promote which should be cost effective and productive to the business in future. This identification would help avoid shortage of product or services provided (Colby, 2011). In conclusion, the idea of establishing a business in foreign countries or new region should be analyzed keenly before its implementation. Even so, most businesses that have established branches abroad or regionally have succeeded in their business plans to increase their sales and profits. However, it should be noted that some global business expansions have failed due to poor research and planning. Entrepreneurs who evaluate their companies based on the steps given would have no problem in establishing overseas or sometimes localised companies.